With the variety of options available for marketers to plan for their social media campaigns, it is getting more and more complicated when it comes to pick from the huge number of key players in the social game. Other than Facebook and Twitter, more networks are rising like LinkedIn, Pinterest, Google+ and others. But you still need to pick among different advertising platforms supported buy each network, pick the management tools and analysis tools for measuring how well you campaign is running, tools for engaging with customers, collecting feedback, creating contents…etc. One big image showing the different social media marketing options can be found below. You still need to magnify in order to recognize the titles.
Original article can be found on http://www.businessinsider.com/social-media-marketing-landscape-complicated-2012-5